I don't like instant coffee, but I don't care what other people drink. I drink Folger's (or whatever the wife buys at the store). Then I'll put cream and sugar in it because I like it that way. I am amazed at all the people who play the "black coffee" game.
My father watches me drink it black and often says, “if I had to drink my coffee that way, it would be my last cup of coffee.” Of course, if Dad smoked a pipe, he’d probably want to mask the flavor of that “icky” tobacco too.