There is no perfect solution, so do the best that you can. Someone will always complain, regardless. It's what we do.When demand outstrips supply, not everyone can get what they want.
I’ve seen companies try it all, and they all generate complaints from those who are excluded. And when demand outstrips supply, someone is always excluded.
- If they sell it “first come, first served”, then people who weren’t obsessively checking for supply or connected to a retailer are excluded.
- If they price it so it stays in stock until they can replenish it, then people without the money to buy it are excluded.
- If they make it a lottery, then everyone puts their name in the hat and it’s luck that determines who is excluded.
- If they take preorders, then those without several years to wait their turn are excluded.
I decided that prominent online stores were too much of a hassle for acquiring Unicorns, so I developed my own sources. Now, I've got a lifetime supply of my favorite Eso blends without much more trouble than making a phone call, having a couple of very pleasant conversations with the proprietors (virtual pickle barrel) about all kinds of subject matter, and placing my order.