Midnight drops are pointless, but if we all play along with it then it will continue. I also think it’s a kiddy marketing technique. It sucks seeing pipe tobacco become like craft beer. The un-trendiness of piping is one of its appeals to me but C&D I guess feels obligated to modernize things. The people who are setting alarms to get this are in my mind analogous to those who stand in line/putting down lawn chairs to hold spots in line for limited beer releases from the local craft brewery…well almost as bad.
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