China has a very, very large base of luxury-good buyers ... the Chinese market is insanely hot for high-end XYZ
Slightly edited, that's where I was going to with my previous post.
Essentially my understanding is that it doesn't really matter WHAT it is, as long as it is considered "high end" by Europeans/Americans.
Talking drinks, cigars, violins, yachts, watches, fungi, pianos, cars, clothes, furniture, flats in London... Doesn't matter, they are trying to outdo each other with the latest hot/rare purchase whether it's a pipe where Tutankhamen's mummy was smoked in, a pen Ian Fleming used to stab Hitler's eye, Champagne from the Titanic, or a Bosendorfer Vienna grand.
I may sound salty, but it's not because I can't have the tobacco I want, it is because it rubs me very wrongly to see things bought with no understanding about what the hell they are, as long as someone else considers them high end.