Sutliff is definitely the greater loss. They have a few blends that go head-to-head with STG, and I have never experienced Sutliff losing in those contests.I'm not sure that privately owned VS publicly traded is the crux of the problem here. The family didn't want to keep the business, which is why it was sold. That it was sold to a passionless robot of a corporation is another matter.
Regardless, I hate to see pipe smokers' options further thinned, despite my not being a big fan of Mac Baren, or STG, though I did in the past stock some products that were excellent, like Doblone d'Oro. If my recent purchase is any kind of indicator, in the six ensuing years since my last order, their quality has fallen off a cliff. Not entirely surprising in the case of St Bruno...
Denmark has always been the place where British blends go to die...
Their Viking heritage aside, Danish blenders treat British blends like they're virginal spinsters, producing balless, hairless, lobotimized versions.
STG won't make any of it any better.
For me, Sutliff is the far greater loss. Carl McAllister's excellent series of match blends were an excellent value and pretty damned good. Sutliff's aged red Virginia releases were excellent. A lot of other blenders rely on their inventory. Compared to the potential of STG's mediocre maw swallowing up Sutliff, Mac Baren feels like a blip.
You're correct in surmising that the only official beneficiary, and not much of one at that, are the shareholders. The biggest beneficiaries are "C" suite.
It's a done deal.
Without their blending components, I am going to have to start buying whole leaf tobacco. Even C&D doesn’t have Sutliff’s range.
As for my public vs. private comment, even in the dotage of this last generation of family control, Mac Baren kept some good things going. It may have been purely accidental, and most of it may have happened at Sutliff.
STG’s lifeblood of quarterly earnings calls to investors who wouldn’t know perique from paprika, but who listen to descriptions of EBITDA like they were the whispering of a phone-sex worker, will be the death of longstanding and inspired blends.