I do not disagree with that statement in general terms. In this case, though, I don’t think “grow or perish” applies. From what I have read here and elsewhere, STG are casting off too many products, distribution deals, and retail outlets that were sufficiently profitable for Mac Baren/Sutliff to keep them before the STG takeover.
I am sure STG will, as they have already begun to do, bandy about all kinds of business consultant buzzwords to convince us this for our good: rationalize production, find efficiencies, and streamline customer interface/experience…
The only customer they likely truly care about pleasing is the shareholder. Mac Baren was privately owned. I do not see it as merely coincidental that most of us like them better than the publicly-traded STG.
I'm not sure that privately owned VS publicly traded is the crux of the problem here. The family didn't want to keep the business, which is why it was sold. That it was sold to a passionless robot of a corporation is another matter.
Regardless, I hate to see pipe smokers' options further thinned, despite my not being a big fan of Mac Baren, or STG, though I did in the past stock some products that were excellent, like Doblone d'Oro. If my recent purchase is any kind of indicator, in the six ensuing years since my last order, their quality has fallen off a cliff. Not entirely surprising in the case of St Bruno...
Denmark has always been the place where British blends go to die...
Their Viking heritage aside, Danish blenders treat British blends like they're virginal spinsters, producing balless, hairless, lobotimized versions.
STG won't make any of it any better.
For me, Sutliff is the far greater loss. Carl McAllister's excellent series of match blends were an excellent value and pretty damned good. Sutliff's aged red Virginia releases were excellent. A lot of other blenders rely on their inventory. Compared to the potential of STG's mediocre maw swallowing up Sutliff, Mac Baren feels like a blip.
You're correct in surmising that the only official beneficiary, and not much of one at that, are the shareholders. The biggest beneficiaries are "C" suite.
It's a done deal.