I was surprised at only one thing at our visit to the Peterson shop a week ago - the incredibly helpful and knowledgeable young woman who was working the shop was vehemently anti-Zippo (and they have a display). They offer either engraving or etching and I wasn't buying a lighter but asked about it out of curiosity and her response was "don't buy a Zippo you want a proper pipe lighter" and pointed at their Peterson range of lighters under the counter. I just smiled and went back to looking at pipes, and she wasn't "hard sell" about pipes by any means, in fact the opposite which was nice. For me, a Zippo with a pipe insert works perfectly and for my not so nimble fingers, is intuitively easier to handle than the Peterson style, which is the same as some other styles of lighters, mostly butane, that just don't work for me, but are definitely favorites for many.