The most successful businesses continue to sell to people who like the existing wares, but then extend their inventory to include the complainers. If one ever found oneself unable to make ends meet, these complainers may be turned into customers in some other way.
This is not always true. There are a whole other set of laws regarding luxury level good than regular goods. Dunhill set the car higher for themselves (along ago) by not trying to compete with pipes and goods competing for the workingman. Dunhills do not cost any more to produce than Petersons, but yet their prices at 5-10Xs higher. They've never made a pipe at a price point to compete with Petes. Thusly, Peterson has made some higher end pipes, but yet the name is branded at the workingman level, so regardless of how luxurious a pipe Peterson makes, it will never be seen as a luxury level pipemaker.
Same for all of the luxury market; sunglasses, clothes, cars, etc... Mercedes is not goin to try to compete with Ford Fiestas. They never will. For if they do, they lose their place at the top end.
The graph that Briarbuck posted is true, but at like an elementary level of understanding markets.
Do you think Whole Foods is worried about getting more mid to lower level shoppers? No, of course not. They don't even want them in the store. If a $12 jar of peanut butter is too high for someone, they don't care, because it's not their market.
I know, I know, it sucks for those left out of that market, somewhat. It makes one feel left out, or devalued. But, it also drives the market, by enticing some to make more money, or strive to be in a higher level of income. While poverty is the whip on the economy, the luxury goods market is the carrot.
I mean, one could argue that "the market" doesn't work that way, but phhhhhht,,, there is enough evidence to show that it exists, and it works. Not to sound coy or heartless, but I'm not going to sell my work or products just to get my work in the hands of others. Maybe Henry Ford would, or those that do mass production, but not everyone is motivated merely by altruistism.
But, yeh, it hurts to see Lamborghinis being sold at a price point that I will never be able to drive, or Jess Chonowitsch pipes being sold at a point where most will never even be able to touch one, or $1000 tshirts from Dunhill. But, none of these companies or brands are trying to reach out to working men. In fact, in board rooms or company meetings for these types brands, reaching out to more people is NOT on their minds or even discussed.
It goes in the face of regular entry level marketing rules, but it obviously works, because humans are complex beings. And, my and your opinions on the matter don't matter at all. It just is what it is.