brass,
I understand your position, but I do not see anything intrinsically special about Squadron Leader Special Edition. McClelland's Christmas Cheer is intrinsically special because it consists of tobacco from a single crop. Squadron Leader Special Edition is special in the sense that they took a well-known, popular blend, added a well-known, popular condimental leaf to it, and, most importantly, added some numbers to the label on the tin. The "specialness" of the Special Edition comes all, or nearly all, from the addition of those numbers.
I also do not really see the risk in a 2000-tin run of this tobacco. As previously noted, Squadron Leader is popular - it ranks 28th in Smokingpipes.com tin sales. For reference, G.L. Pease Six Pence ranks 27th. Perique, too, is clearly popular, being a component of other top-selling tobaccos. Adding Perique to Squadron Leader does not really strike me as bold or risky. Adding the oft bemoaned Mixture 79 to Squadron leader and calling it Squadron Leader Special Edition would have been bold and risky, but adding Perique to Squadron Leader to return the blend to its original formulation seems to me neither bold nor risky. Returning Squadron Leader to its original formulation is just a good idea, a good idea that most pipe smokers will not experience because production was capped at 2000 tins.
I have to wonder how many buyers actually did purchase this tobacco. If the average purchase was two tins, then only 1000 pipe smokers got some of this blend. I suspect the average of tins purchased by a single customer was actually somewhat higher, further restricting the exposure for this blend.
The more I think about this, the more I feel "dinging" Smokingpipes.com is fair, their role as a sponsor of this site notwithstanding. I may be the lone customer alienated by this Special Edition, but if I am not, then the potential loss of business they face might outweigh the rush of purchases precipitated by their clever sales pitch. A small number of customers similarly steering business to other retailers, even for a short period, can have a fairly large impact.