It's hard to imagine someone opening a tobacco shop without developing, over time, some knowledge of pipe and tobacco brands. Still, we on Forums live in a specialized bubble. Many inquisitive, curious intelligent people under, say, forty have never seen a pipe smoked. They sure wouldn't know any pipe tobacco brands, much less premium brands. I know nothing about vapes; if I found one, I'd first think it was a flashlight, or maybe some kind of women's makeup. Vapes just aren't present in my world.