When I begin smoking a pipe I found the lore and fame of 965 to be too tempting not to try it right away. I remember at the time I was sampling some Latakia blends to understand their general profile.
My open tins at the time, if memory serves, were Red Rapparee, FM on the Bayou, Brigham's English Mixture (in addition to 965). I cellared FMOTB (and later also fell in love with FMOTT), and plan to Cellar RR. I totally failed to understand 965's reputation (to my disappointment). To me it tasted bland and left me waiting for more of something... Anything! I plan to get another tin maybe in year or so to revisit; maybe my palette develops further or something. I
have a tin of Nightcap in my cellar that I plan to try soon so I'm hoping the reputation of that one doesn't disappoint me too (I also have a tin Aperitif in my ever growing tower of blends to try that I already purchased :D).