I don't hate Lakeland, and I can see where people might actually like it. I'd just prefer to smoke something without it. The tiny bit present in most of the GH "unscented" products is OK, but the Dark Plug that I tried about a year ago was a bit too much.
My aversion to the scent, I can assure you, is not groupthink or born of a need to belong to some odd cabal of aromaphobes. I don't like tobacco that is flavored with anything other than scents that are based on (or strongly resemble) food or beverage products. Or smoke. Fig, apricot, raisin, licorice, anise, rum, whiskey, dark fired, Latakia...you get the idea. Lakeland is not an aroma that I would ever equate with food.
And, as a soap maker, I wouldn't use it in soap, either.