Hey Cosmic, I think we kind of said it all in our marketing campaign, as far as what is special or enticing about the blend, from our perspective, and from my perspective. And people seemed to really respond to it. It sold very quickly, and most places found themselves out of stock rather quickly I think. I would recommend checking out reviews that various users on various sites have begun to post, to see what they thought about the blend. So far, this has been very well received. Several people in the last 2 years and change have emailed asking us to make this one again, and From Beyond has gotten consistently high marks from those who have smoked it, both from previous release as well as now.
Other subjects raised in this thread that I thought worth chiming in on:
This is not a Nightcap match, as you suggest, and we never said that it was. Rather, it's a blend that was inspired by a 30+ year old painted top tin of Nightcap, which I had the pleasure of enjoying from my collection. I sought to capture the flavors and aromas of that particular aged tin, using the tobaccos at my disposal. In other words it wasn't about creating Nightcap, it was about capturing the flavor of what this tin of Nightcap had become through it's specific and unique journey of fermentation. That is very different than trying to simply create either the old or the current Nightcap recipe, which would, I agree, be boring and pointless, since the current product is readily available and the old leaf is long gone.
The blend belongs to the Old Ones series because it was the result of an experiment in using current materials to create something that would taste truly aged, which fit well with the themes of things like rifts in time and space, bending time and alternate realities that Lovecraft often wrote about. And thus the blend was called From Beyond, after a Lovecraft story of the same name which deals in these classic Lovecraft themes; The writings of HP Lovecraft have served as the inspiration for the entire Old Ones series.
From Beyond is also a Small Batch because it is a very unique blend, and concept, which cause it to fit nicely into the Small Batch brand, particularly as a release leading into fall. We also thought crossing over the Old Ones and Small Batch played well with the themes of both the crossing realms in the Lovecraft story and the concept of the blend itself attempting to cross time in a way, through flavor.
We changed the color of the label from purple to green because we simply decided to.