One thing is for sure... this is all proof that the FDA was correct in making them put these warnings on labels. The intention is to hit a nerve, hit that guilty part of smoker's consciousness, and play on it. I have said for a looooong time, that we should grasp the labels, make fun of them with T-shirts, bumper stickers, show them that we love the warning labels. Ebrace the labels. Honestly, I don't even see the warnings, because I don't care. But, that some pipe smokers are so repulsed by them as to demand extra labels, to create a website to get replacement labels, to openly bitch in public about them, show that the FDA's plan is working. It is doing what they had hoped.
Sometimes with an attack, the mere act of acknowledging the attack is the first step towards losing. Sometimes you have to just sidestep the attack and move on, choosing your battles more carefully.