Farewell Sutliff Tobacco Company - Monday 3/4/25

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Mike N

Part of the Furniture Now
Aug 3, 2023
740
4,273
Northern Panhandle of West Virginia
This Monday 3/4 will be the end of Sutliff's operations.

Factory equipment will disassembled and destroyed :(

Both TP and CoJ websites will be turned off. Their phone lines disconnected.

Big thanks to all the Sutliff employees. Many memories of touring the factory in Richmond, VA for the CORPS pipe show.

Hope the staff had a farewell party. I am sure this is an emotional weekend for everyone.
Thanks, STG, for shutting down the oldest pipe tobacco producer in America that was still profitable and just celebrated its 175th Anniversary, costing 40 Americans their jobs (and notifying them just before Christmas); apparently not selling or auctioning the plant equipment; and discontinuing blends and moving what little production was left to your native Denmark.

I thought the idea is to onshore American jobs, not move them to Denmark. But I guess pipe tobacco didn’t raise a blip on the screen for Virginia state economic authorities.
 
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Sicut_Incensum

Starting to Get Obsessed
Mar 28, 2023
100
586
WNY
www.ebay.com
It was constant there for a while, until people realized how many of their beloved blends were private label products from Sutliff.
I'm fairly new to the forums as y'all can see, but my guess is Sutliff had a superficially bad rep because Sutliff's name itself was mainly attached to "goopy aromatics"? That was my impression just from browsing their products (though I did enjoy Count Pulaski and Eastfarthing) until I discovered that they produced many other tobaccos under different names.
 

craig61a

Lifer
Apr 29, 2017
6,265
53,854
Minnesota USA
The Sutliff name wasn’t recognized as a large retailer, as the bulk of their production was to retailers, in my opinion.

For years Sutliff blends have been a go to for me. Quality tobacco at a reasonable price. Nobody was really trying to corner the market on Sutliff blends. Most of their products were always in stock. Not like there was a competition to buy it up like a small batch blend.

Sutliff and Mac Baren going away for the most part definitely narrows the field.

I’ve got a fairly good cellar full of Sutliff blends, fortunately. But I’ll have to say this did take me a little bit by surprise. Who would have thought that this would gone away… 😔
 

woodsroad

Lifer
Oct 10, 2013
13,509
24,446
SE PA USA
I'm fairly new to the forums as y'all can see, but my guess is Sutliff had a superficially bad rep because Sutliff's name itself was mainly attached to "goopy aromatics"? That was my impression just from browsing their products (though I did enjoy Count Pulaski and Eastfarthing) until I discovered that they produced many other tobaccos under different names.
In the early 2010’s, Sutliff repackaged a lot of their bulk aromatics into 1.5oz tins with fabulous label art. They called it “Private Stock”. Some may have been original, singular products. “Taste of Autumn” was the first tin of tobacco I ever bought, and I liked it a lot. But apparently Sutliff had no idea how to market the line, so they started sending out samples to pipe clubs. Brilliant idea, except they didn’t send one or two tins, they sent dozens. Flooded the market with free tobacco. So much so that two things happened: 1)Nobody needed to actually buy the stuff and b)They devalued their products to the point that it was ridiculed by the self-appointed tastemakers.
 

Sicut_Incensum

Starting to Get Obsessed
Mar 28, 2023
100
586
WNY
www.ebay.com
In the early 2010’s, Sutliff repackaged a lot of their bulk aromatics into 1.5oz tins with fabulous label art. They called it “Private Stock”. Some may have been original, singular products. “Taste of Autumn” was the first tin of tobacco I ever bought, and I liked it a lot. But apparently Sutliff had no idea how to market the line, so they started sending out samples to pipe clubs. Brilliant idea, except they didn’t send one or two tins, they sent dozens. Flooded the market with free tobacco. So much so that two things happened: 1)Nobody needed to actually buy the stuff and b)They devalued their products to the point that it was ridiculed by the self-appointed tastemakers.
No wonder Eastfarthing was so affordable despite its popular rep. And now it's gone forever...sic transit gloria mundi.
 

pantsBoots

Lifer
Jul 21, 2020
2,437
9,311
I haven't bought Brunello Flake since I stocked up on it several years ago, but didn't someone here say that recent changes had diminished the blend?

If you ever find that, I'd be interested to see a link. I'm still smoking through 2018 tins since it never sold well and it was easy to find tins with some years on it. Could you be thinking of Doblone d'Oro?
 
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Reactions: woodsroad

Chasing Embers

Captain of the Black Frigate
Nov 12, 2014
46,137
123,813
Openly reviled and ridiculed? Links please.
You mean 80-90% of Sutliff posts on hee for the past sixteen years up until it was announced that STG was buying them? No thank you. For several years I was convinced that i was the only member here buying their products The same went for McClelland and Gawith products as well.
 

craig61a

Lifer
Apr 29, 2017
6,265
53,854
Minnesota USA
In the early 2010’s, Sutliff repackaged a lot of their bulk aromatics into 1.5oz tins with fabulous label art. They called it “Private Stock”. Some may have been original, singular products. “Taste of Autumn” was the first tin of tobacco I ever bought, and I liked it a lot. But apparently Sutliff had no idea how to market the line, so they started sending out samples to pipe clubs. Brilliant idea, except they didn’t send one or two tins, they sent dozens. Flooded the market with free tobacco. So much so that two things happened: 1)Nobody needed to actually buy the stuff and b)They devalued their products to the point that it was ridiculed by the self-appointed tastemakers.
They got the name out there…
 
Oct 3, 2021
1,184
5,801
Southeastern PA
No wonder Eastfarthing was so affordable despite its popular rep. And now it's gone forever...sic transit gloria mundi.
That makes me a little mad at myself. I bought a tin of that back in 2020 and never opened or tried it. I meant to, but just never got around to it so I never ordered more of it. When I ever do decide to crack it, I'll probably enjoy it a little more than I would have had I done so years ago.
 

woodsroad

Lifer
Oct 10, 2013
13,509
24,446
SE PA USA
If you ever find that, I'd be interested to see a link. I'm still smoking through 2018 tins since it never sold well and it was easy to find tins with some years on it. Could you be thinking of Doblone d'Oro?
Oh, could be. I stocked up on both Doblone and Brunello. Maybe @sablebrush52 has insights on how they’ve changed.
 

sablebrush52

The Bard Of Barlings
Jun 15, 2013
21,772
53,600
Southern Oregon
jrs457.wixsite.com
You mean 80-90% of Sutliff posts on hee for the past sixteen years up until it was announced that STG was buying them? No thank you. For several years I was convinced that i was the only member here buying their products The same went for McClelland and Gawith products as well.
There were a few Sutliff advocates, myself included, who appreciated what they really did, as opposed to the largely ignorant detractors, who thought Sutliff only made over the top goopers.