Soon some Hollywood type wearing a $250K wristwatch, $7K shoes, $12K wool jacket, and sporting a $500 haircut---who is on his way from one of his dozen homes (a 90K sq foot castle in Switzerland on this occasion) to New Zealand for a cocktail party in his $75 million G700---will look into a news camera and tell the world that Amou was a low-carbon-footprint role model, and everyone should aspire toward living such a lifestyle.