I want to qualify my single word response.
I don't hate Penzance. I actually found it to be a great blend. I did not find it to be the best thing I've ever smoked and worth $200 an 8oz bag on the secondary market. I have repeatedly paid $1 a gram for McClelland and don't regret it. If McClelland had wanted to, they could've easily achieved Penzance status with a number of their VA blends.
My point is, Penzance is definitely the product of genius marketing and small supply. It was small batch before small batch was cool. It creates the perfect storm of everyone wanting it, no one being able to get it, so you never have to worry about not selling everything you make. It's a great tobacco, but I've always found 6 months in a jar makes Cornell and Diehl Star of the East Flake it's equal.
Also, they're in a pickle, because if they increase supply, people will begin to see it as cheapened somehow. "if everyone can get it, it can't be as good anymore."
I would never pay that much. There are blends that I like better.
I’m not sure Esoterica had much to do with marketing. That was pipe community spin that caused that.
I wouldn’t be surprised to hear that they close up soon. They pretty much have stayed hobby level production for eons now. And, like McClelland, itd be better to just lock the door than see their product go to mass production and lose the love and magic that’s gone into it.
There are blends and even blenders that I don’t like, but it is surprising to see the level of vitriol that a small family run business like this can stir up. Hate the people in the community that keep pushing this as the MUST HAVE that they have. It seems to be more of them, the youtubers and such doing the nah na-na nah na thing.
Meanwhile an old man and his kids in a small tiny business are just doing what they love, at their own pace. No board room full of execs or marketers doing this. Hell, you can email the guy. They seem to be drawing this animosity that they really didn’t have much to do with.
When my favorite B&M gets it in stock, and because I help out this B&M with various other stuff, I get a call when they get their drop. Otherwise, I wouldn’t care of I never got any.
There are many other blends that I hear about being so great, but because I’d have to swing an order though Europe or a business out of state that I’ve never dealt with, that I just don’t worry about. Strang, I’ve had some samples that I’ve tried. Very good. But, I’m not losing sleep over chasing that one.