Did you smoke it?
If not (or even if you did) and you have any reservations about the coating (and I really don't but now I remove it) it's easy to remove.
Today at lunch I finally opened a package that had a new Peterson. I started removing the bowl coating at 11:52 and was done at 11:56 so 4 minutes and a few seconds was the total time it took. Hot water and scrunched bits of paper towel, then a little bit of sanding with 200 grit, another damp wipe, a little soap and water on the stem and a quick flush and a couple of cleaners through it! Difficult ones - 5 minutes, lol!
It's a routine now, but I enjoy it and like seeing the briar revealed.