yeah the difference is they're promoting their advertising company more and companies also look at these ads the way companies used to look at television shows themselves. Brought to you by the mutual of Omaha. It's a different scene and they don't have to promote the product in the same way. These are products people know already. What they have to do is create associations.When I began my "illustrious" career I worked on a lot of commercials, literally hundreds of them, mostly high end, including commercials for the Super Bowl and the Oscars. We did a heck of a job of promoting the product in a creative way. But we NEVER lost sight that we were using creativity TO PROMOTE A PRODUCT! It's a commercial, not the Great American Novel.
Yesterday's Super Bowl commercials were clearly super high budget, loaded with big names completely wasted, and a ton of rudderless creativity that had NOTHING to do with the product. In my humble opinion expensive failures and pure crap. And WAY TOO MANY OF THESE HORRIBLY INEPT COMMERCIALS.
Anyone else care to comment?
I didn't quite understand that one either, but my son (who is more in touch with these things) tells me that apparently some phones using facial recognition to unlock wouldn't work with darker skin tones. I have heard that's also been a problem with smart phone photography in general, so perhaps that really does call for some recognition.I agree.
Without getting too political or religious, I noted that most of the commercials either promoted a social or economic agenda. Take for instance the Google Pixel commercial... was Google trying to say that the Pixel is the only camera which can truly capture the beauty of minority skin tones? I miss the days where there was just a really good gag or a sexy woman and the product in an advertisement. I don't need all the social commentary.
What I'm really curious about is who in the world approved that pong QR Code commercial? Seriously, who thought that was a good idea? Did you really think people were going to get up off the couch, stand up and go scan the TV with their phone? Come on.
Unlocking may be an issue, but skin tones in photography are up to the shooter. Sure, it's great when the capture tracks just right, but virtually every smart phone has some editing tools if need be.I didn't quite understand that one either, but my son (who is more in touch with these things) tells me that apparently some phones using facial recognition to unlock wouldn't work with darker skin tones. I have heard that's also been a problem with smart phone photography in general, so perhaps that really does call for some recognition.
actually would make sense. That's actually been a real issue since the proliferation of color film. There is a whole long history that stretches to now with cameras both for photos and other reasons not handling certain skin tones. And it's not just a that's not quite right. But more serious issues like someone who is Ebony showing up as a blob with floating eyes and teeth. Which kind of sucks when you pay for it and also pay the same amount as everyone it actually works for. It's one of those things if you google it you shouldn't have any trouble finding examples.I agree.
l... was Google trying to say that the Pixel is the only camera which can truly capture the beauty of minority skin tones?
Info on where to watch, please?We did see a show last week with some of the classics, and apart from the production side of it, some of those ads from way back were truly classic
And even the short, single Clydesdale, commercial was lousy!No Clydesdales, no watchee.
Crap, not sure - it may have been on actual network TV - Boomer Esiason was in it if that helps!Info on where to watch, please?
love how practical you are. I love that you really seem to oppose b.s.. in your life. Whether we all agree on what's b.s. or not it's still refreshing to see someone who doesn't embrace the b.s. that makes them feel most comfortable. As the kids say just giving some props.The target their consumers of choice, those with money and such. Obviously many of you/us are no longer in the correct demographic. Also, the NFL has gone woke so, obviously the ads are created for the NFL audiences, that's another reason there are so many of them. NBC is only concerned about viewers with regards to rates. The NFL is already paid, contract in place, so viewers are important only with concerns to the next negotiation.
My point of view is: No Clydesdales, no watchee.