Super Bowl Commercials - WTF??!!

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anotherbob

Lifer
Mar 30, 2019
16,661
31,234
46
In the semi-rural NorthEastern USA
When I began my "illustrious" career I worked on a lot of commercials, literally hundreds of them, mostly high end, including commercials for the Super Bowl and the Oscars. We did a heck of a job of promoting the product in a creative way. But we NEVER lost sight that we were using creativity TO PROMOTE A PRODUCT! It's a commercial, not the Great American Novel.

Yesterday's Super Bowl commercials were clearly super high budget, loaded with big names completely wasted, and a ton of rudderless creativity that had NOTHING to do with the product. In my humble opinion expensive failures and pure crap. And WAY TOO MANY OF THESE HORRIBLY INEPT COMMERCIALS.

Anyone else care to comment?
yeah the difference is they're promoting their advertising company more and companies also look at these ads the way companies used to look at television shows themselves. Brought to you by the mutual of Omaha. It's a different scene and they don't have to promote the product in the same way. These are products people know already. What they have to do is create associations.
You feel their inept and failures because you're not seeing the target. You're seeing them as pure crap because well they are.
This kind of reminds me of people bitching about Haute Couture runway shows. And bitching about how no one would wear that. Yeah few people would. That's because those shows don't sell clothing they sell designers. Kind of like if you made a painting to show the range you have as an artist in the most extreme and attention grabbing way you could. You're not expecting anyone to use it in a movie or hanging in their home. But you are expecting other certain people to see it and go if he can make that then the more normal thing we have planned he'll more then be able to handle it. And if they remember your name that also helps.
 
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lraisch

Part of the Furniture Now
Jul 4, 2011
726
1,507
Granite Falls, Washington state
I agree.

Without getting too political or religious, I noted that most of the commercials either promoted a social or economic agenda. Take for instance the Google Pixel commercial... was Google trying to say that the Pixel is the only camera which can truly capture the beauty of minority skin tones? I miss the days where there was just a really good gag or a sexy woman and the product in an advertisement. I don't need all the social commentary.

What I'm really curious about is who in the world approved that pong QR Code commercial? Seriously, who thought that was a good idea? Did you really think people were going to get up off the couch, stand up and go scan the TV with their phone? Come on.
I didn't quite understand that one either, but my son (who is more in touch with these things) tells me that apparently some phones using facial recognition to unlock wouldn't work with darker skin tones. I have heard that's also been a problem with smart phone photography in general, so perhaps that really does call for some recognition.
 
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jpmcwjr

Moderator
Staff member
May 12, 2015
26,260
30,258
Carmel Valley, CA
A lot of meh! I didn't watch many commercials this year. The one I like most is the ski slope one by VISA, where thousands are pictured skiing down the trails at once. Not at all sure if it was shown during the stupid bowl or not. I was focussed on the game, as hard as that was.
 

jpmcwjr

Moderator
Staff member
May 12, 2015
26,260
30,258
Carmel Valley, CA
I didn't quite understand that one either, but my son (who is more in touch with these things) tells me that apparently some phones using facial recognition to unlock wouldn't work with darker skin tones. I have heard that's also been a problem with smart phone photography in general, so perhaps that really does call for some recognition.
Unlocking may be an issue, but skin tones in photography are up to the shooter. Sure, it's great when the capture tracks just right, but virtually every smart phone has some editing tools if need be.
 

anotherbob

Lifer
Mar 30, 2019
16,661
31,234
46
In the semi-rural NorthEastern USA
I agree.

l... was Google trying to say that the Pixel is the only camera which can truly capture the beauty of minority skin tones?
actually would make sense. That's actually been a real issue since the proliferation of color film. There is a whole long history that stretches to now with cameras both for photos and other reasons not handling certain skin tones. And it's not just a that's not quite right. But more serious issues like someone who is Ebony showing up as a blob with floating eyes and teeth. Which kind of sucks when you pay for it and also pay the same amount as everyone it actually works for. It's one of those things if you google it you shouldn't have any trouble finding examples.
Just a quick search gets

this as well as this too Or in the case of just cause we haven't heard about it doesn't mean it ain't relevant or just cause it doesn't make sense to us doesn't mean it won't make a ton of sense to someone else.
 
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warren

Lifer
Sep 13, 2013
12,299
18,322
Foothills of the Chugach Range, AK
The target their consumers of choice, those with money and such. Obviously many of you/us are no longer in the correct demographic. Also, the NFL has gone woke so, obviously the ads are created for the NFL audiences, that's another reason there are so many of them. NBC is only concerned about viewers with regards to rates. The NFL is already paid, contract in place, so viewers are important only with concerns to the next negotiation.

My point of view is: No Clydesdales, no watchee.
 

HawkeyeLinus

Lifer
Oct 16, 2020
5,816
42,069
Iowa
Didn't watch and a little busy in a minute so no time to like all these posts!

I'll just say if a baby isn't calling some hack "Shankapotomus" I don't care if I see it!!!

We did see a show last week with some of the classics, and apart from the production side of it, some of those ads from way back were truly classic and to the point.
 
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marconi

Part of the Furniture Now
May 17, 2019
696
5,349
England
It was live on the BBC with no adverts that’s how I like it!
It started at midnight so I missed the half time Razzmatazz as my bed was calling.
Saw the highlights this morning still no adverts.I call that a result.
 

HawkeyeLinus

Lifer
Oct 16, 2020
5,816
42,069
Iowa
LOLOLOL - totally by coincidence my wife just emailed me this, so I amend my earlier remarks!

I've now seen one Super Bowl ad this year and it's fine by me!

 
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Reactions: rmpeeps
Jul 26, 2021
2,412
9,781
Metro-Detroit
Funny, I was thinking about this concept of advertising the other day when pondering what my favorite commercials were/are (I can't shut down the brain at times, sigh).

One of my top 3 commercials of all time is Terry Tate Office Linebacker. It's a series of funny commercials about a large football player in an office setting and worth the time to watch on YouTube.

For the life of me, I couldn't remember what they were advertising (shoes, apparently). As a result, it was a great commercial to watch, but poor advertising.
 

anotherbob

Lifer
Mar 30, 2019
16,661
31,234
46
In the semi-rural NorthEastern USA
The target their consumers of choice, those with money and such. Obviously many of you/us are no longer in the correct demographic. Also, the NFL has gone woke so, obviously the ads are created for the NFL audiences, that's another reason there are so many of them. NBC is only concerned about viewers with regards to rates. The NFL is already paid, contract in place, so viewers are important only with concerns to the next negotiation.

My point of view is: No Clydesdales, no watchee.
love how practical you are. I love that you really seem to oppose b.s.. in your life. Whether we all agree on what's b.s. or not it's still refreshing to see someone who doesn't embrace the b.s. that makes them feel most comfortable. As the kids say just giving some props.