I twist them that way, because making ribbon with my teeny weeny table mounted rolling cutter takes way too long and frustrates me having to constantly unclog the cutting wheel. And, making a long rope... well, it's just unwieldy trying to shove a long rope in a jar. I watched a feller make a twist on youtube, and just took it from there. I think that the shape works great for hanging to dry, and I can shove a bunch of them in a jar for aging. I usually cut them up after a year and then rejar it again for the long haul. Sometimes I get lazy and just them ride in that shape in the jars. I like to chop up the twisted part too and smoke it separately, because it is usually the plain ol Virginia or burley, whatever I am using for the wrapper.