The club is way over due but P&C along with Russ is the perfect match to give it a try. This will probably be copied by SP, which is a good thing, though will lack a public/prominent front man. Besides just the discount offers, add one good and unique discount deal for the month, this would really up the value and a carrot for joining. Something from $.50 - $2.00 off a tin, a percentage off orders or free shipping on a sliding scale, basically add a lottery surprise. Doesn't have to be huge, just giving the package a unique, random and exciting experience.
Here are some of the problems at first glance.
1) NO discount for buying more than one month. This will probably change, at least drop the shipping at a 6 month purchase.
2) A pre-shipping newsletter should list products and allow the right for refusal. Listing a couple alternate products would be a more attractive package.
3) The cob is a throw away and the value - try a tobacco without ghosting a nice pipe. I'm sure a deal could have been cut for a real cob, or add in a few basket pipes given out randomly.
4) Obviously these will be lower end blends and mostly aromatics. The good news is they'll probably be Sutliff because of Russ's relationship.
I'll probably end up joining out of my history with P&C, and especially to Russ. He'll probably chime in as one of the few blenders that embrace social media. Though this site has had it's hostel moments with P&C, there's usually a caveat in regards to Russ. I hope he has control of this "experiment" and not just CI putting his name on it.
The new site is just integrating the CI shopping cart software, but it does get them away from the limited/buggy Yahoo cart and I think allows for real time stock. I liked the old site and it's navigation, but will have to get used to the new site. There's a lot more work to be done on it, especially graphics. It's a shame all the reviews are lost, but that's something some man hours could fix.
Craig