Hmmm...I always assumed that wood burns hotter than lighter fluid (don't know about Butane). I assumed that a wooden match is more likely to burn the rim, as the flame gets wider as the match burns, whereas the Zippo pipe lighter has a relatively narrow flame that is easy to center over the bowl and away from the rim. I like matches when the pipe is full enough to hold the match about 1/2" above the bowl, but when relighting a low bowl the match gets too close to the rim. I probably don't have the correct technique, though, as I know that you and many other people feel lighters are more likely to char a rim.