Back to the wind or breeze, hold the match parallel to the palm. When you strike it your fingers will naturally curl and the back of your hand will form a further protection. After the initial flare, apply the flame, holding the bowl with the last two fingers and thumb of your other hand, further shielding from the breeze with the remaining fingers. Sounds complicated, tain't, and soon becomes second nature. But, with a good Zippo in your pocket it's not a necessary talent. Well, until you find yourself with an empty lighter.