Now into my second bowl of ESB, having smoked both in cobs. The first bowl was in a smaller cob, and I was not overly impressed. It was a pretty standard burley experience and slightly bitey.
This second bowl, however, is great! The cob I'm using today is larger, deeper and more heavily smoked. Perhaps I packed it better in a larger pipe, or perhaps the tobacco is better after the tin has been opened fora day.
For whatever reason, I am now getting the fruity nuances from this blend with no hint of a bite.
I can now recommend ESB, and suggest that a larger pipe be used, not necessarily a wider one.