So, here's the thing. Different blends have different smoking properties.
Whether because of their processing, topping, etc, some blends smoke like they're coated in flame retardant. Several of the McClelland flakes were legendary, or infamous, for their difficulty in burning.
When I try out a new-to-me blend I figure on experimenting with different moisture levels and different preps to find what delivers to me the best smoking experience. That's just part of engaging in this pastime. I'll start with what has worked for me with other blends and then vary it, a bowl at a time, until something clicks.
I didn't find University Flake difficult to figure out how to smoke after a little experimentation (if you can smoke Tawny Flake you can smoke anything) but I did find the topping unpalatable and way too much of it. So for me this one is a pass.
Regardless, accept that getting the most from a blend will take some trial and error and that's OK. Also, with some blends, relights are a fact of life. They just don't like to burn.