If anyone thinks a little extra paper or bubble wrap was going to do anything there, go ahead and stack 4-5 filled tins and try to crush them like that with your foot.
It looks like a shipment of anvils fell over in the truck and this box happened to be the neighbour. Just bad luck.
Certainly not the vendor's fault. They also have to rely on a reasonable standard of care from the shipping company, lest you end up getting your tobacco mailed to you in wooden crates from now on. Which, I'm guessing will be the end of your free shipping in the United States.
Even then, shit happens.