Not taking issue with any poster but, the Dunhill branched out into tobacco after manufacturing leather goods (saddles and such) then car accessories back in the early 1800s.
"My experience in the motorists' trade has convinced me that, if one can exactly meet the desires of a good class of public, time alone is necessary to make it profitable. Compared with quality, price is relatively important." Alfred Dunhill, Wikipedia, emphasis mine.
Alfred geared his products to a certain class of people from the start. Alfred Dunhill, Ltd. simply moved back towards it's roots when it sold off the tobacco products and made the "d" lower case to further separate Alfred Dunhill Ltd. products from the Dunhill tobacco marque.
"My experience in the motorists' trade has convinced me that, if one can exactly meet the desires of a good class of public, time alone is necessary to make it profitable. Compared with quality, price is relatively important." Alfred Dunhill, Wikipedia, emphasis mine.
Alfred geared his products to a certain class of people from the start. Alfred Dunhill, Ltd. simply moved back towards it's roots when it sold off the tobacco products and made the "d" lower case to further separate Alfred Dunhill Ltd. products from the Dunhill tobacco marque.