CupoJoe’s Bought Out by Sutliff

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Oct 7, 2016
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Title edited for caps -jpm

“Thank you for your inquiry and attention to detail of our website. On December 1, 2021 Cup O Joes.com was purchased by STC Holdings, a sister company to Sutliff Tobacco Company located in Richmond, Va. As an aside, Sutliff was purchased by Mac Baren Tobacco in 2013. Mac Baren is a 4th generation family owned business located in Svendborg, Denmark. Please let me know if you have any questions or need any assistance."
 
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mso489

Lifer
Feb 21, 2013
41,210
60,610
Most interesting! So Mac Baren owns Sutliff and Cup O Joes. Big time consolidation here. Thank you for the heads up. Mac Baren makes Amphora blends, for anyone who hasn't noticed. It will be interesting to see how Cup O Joes evolves under Sutliff under Mac Baren.
 

Ahi Ka

Lurker
Feb 25, 2020
6,717
32,137
Aotearoa (New Zealand)
Most interesting! So Mac Baren owns Sutliff and Cup O Joes. Big time consolidation here. Thank you for the heads up. Mac Baren makes Amphora blends, for anyone who hasn't noticed. It will be interesting to see how Cup O Joes evolves under Sutliff under Mac Baren.
You might be intrigued to know that tobaccopipes was also bought out by Sutliff
 

mso489

Lifer
Feb 21, 2013
41,210
60,610
And tobacco pipes too! This is some impressive buying up. It must the the economy of scale, increasing profits by increasing volume of sales -- something like that. The business of pipes and tobacco is interesting.
 
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jguss

Lifer
Jul 7, 2013
2,647
7,169
I view this on balance as a good thing. A market with multiple strong players is generally better for consumers than a monopoly or duopoly. Having Sutliff, backed by its parent Mac Baren, enter the retail side of the business has the potential to counter the market power of P&C (as said, owned by STG) and SP.

This is a niche market with declining prospects, and small independents will find it tougher and tougher to compete with the big guys as time goes by. Against that background I’d rather have a third strong player emerge by consolidating independents who want to exit the business than simply have them go away.

Three big and financially stable sellers can’t be worse than two, and might well be better.