There's nothing wrong with matches... or the hemp wick, or any of these methods of lighting your pipe. But, I think that reason most people get turned off from butane lighters is that they use all lighters wrong.
(Now, before you get all huffy about my use of the word "wrong," hear me out...)
You do not have to point a lighter down into the bowl. Actually, I suggest that you never do this. All you need is the heat from the flame, not the actual flame, even when using a match. Just hover the flam a half an inch or so above the bowl, and pull the heat down with your puff. You do not need to pull down the actual flame. Just the heat is enough to get your pipe ignited.
The hottest part of the flame is just outside the yellow halo of color on a flame, and the coolest part is the blue and red center. When I show someone how to weld with a torch, I push the flame down onto an asbestos pad to show that it makes a ring of heat with the center part cool enough to touch. But, when you pull back so that no color from the flame touches the pad, that the pad turns the brightest with heat. So, think about the flame this way. Pull back a half an inch to an inch, and just draw down the invisible heat and your pipe will light much faster.
After, I've shown people the way the flame works, many will ask me why companies make pipe lighters that shoot down into the bowl... my answer is that the people who make these poorly designed lighters just make what will sell, and since most people are crudely ignorant of how a flame works, they buy these lighters to more quickly destroy their pipes.