Aromatics are the backbone of the pipe tobacco market, into the ninety percent of sales, according to one of our blending masters Russ O. My front line of blends are non-aromatic and toward full strength, however I do enjoy milder blends and some tobacco forward aromatics as a change of pace, to retain the full pleasure in the full-strength blends. The aromatics that act as room scents mostly have too much flavoring and the wrong flavoring for me. But even a more subtle aro like Royal Yacht can elicit kind remarks from non-smoking bystanders. This is a good thing. You don't have to smoke room incense to be considerate. But also, sometimes, you just have to smoke those stinky non-aros too.