When Per mentioned Mac Baren’s apparently ill-fated bet on “SNUS,” I was unfamiliar with the term. Here is what Wikipedia says about it (I am a Wikipedia donor so I don’t mind cutting and pasting):
Snus (
/snuːs/,
SNOOSS; Swedish:
[ˈsnʉːs] ⓘ) is a Swedish
tobacco product (in Scandinavia). It is consumed by placing a pouch of powdered tobacco leaves under the lip for
nicotine to be absorbed through the
oral mucosa.
[1] Snus, not to be confused with
nicotine pouches, consists of ground up tobacco leaves, salt, an alkalizer (e.g. sodium carbonate, sodium bicarbonate) and (optionally) flavorings. The final product is sold as both loose tobacco, and in portions with the tobacco mixture contained in a small teabag-like pouch.