First off, if everyone knows that I have been selected as CEO of alfred dunhill white spots, might as well prepare for bankruptcy, ha ha.
No, I would focus back on making my carvers famous again. A huge website presence, blogs, spot lights on my carvers, with pictures of them making the pipes. I'd send the carvers out on tours of the pipes show and pipe shops, meeting their fans, autographing the pipes they designed. Make sure that each dunhill design is associated with a specific famous carver that I am promoting. Bring in some guest carvers to do a few lines of pipes, like Ian Walker, maybe a few collaborations.
Put the focus back on the artisan and craftsmanship of the pipes.
Meanwhile, we will be unloading the stummels made in France through the back door, with children chained to work benches making stems for the stummels. Flogging the ones who fall behind or complain about minor shit like having to go to the bathroom, having to eat, boo hoo hoo.