They're going for the money, notariety, and the satisfaction of being the best at what they do. All in good fun I think. Certainly nothing to be taken seriously, except for the competitors of course. Very serious for them. Can't deny the competitive spirit that is showcased. It's done with all sorts of foods. A wiener on a bun, unadulterated, is just one of them.This competitive eating, it annoys me so much. It’s gluttony for the sake of gluttony.