Why is Magnum Opus Just Magnum Now?

[pantsBoots]

General And Fuente In Legal Battle Over “X” | Cigar Aficionado

Another fight over the use of the letter “X” has erupted and this time it involves General Cigar Co. | Cigar Aficionado

www.cigaraficionado.com

Woooooooow. Carlos Sr. must be rolling over in his grave. Yet another business changing for the worse after the kids inherited it. I've seen it more often than not.

 

[kcghost]

After Fuente sort of lost the argument with a winery (Mondavi) about its use of the Opus trademark they have gotten a little touchy about the name. That is why they refer to the product as FF OpusX and not the original Opus X. Yeah, I know it is stupid, but lawyers were involved.

 

[anotherbob]

Lawyers say that all the time.


Lawyers say that all the time.


Lawyers say that...well, almost never. Assertiveness is basically anathema to the legal profession. Legalese is a funny thing--a word can literally have a dozen different meanings (none of which are the meaning of the word in normal, regular, everyday discourse, naturally) and you can just pick and choose which one you want it to mean to advance whatever agenda is most lucrative.

Ironically, legal opinions frequently have no legal standing. They just make the one offering them up sound more important than they actually are.

they still get more assertive and heavy handed when they know they'll win on something other then attrition. Either way the way they put it basically said we can't win this case but we can drag it out as long as we want. What pisses me off they could have started with a much less aggressive willingness to crush the scantest of competition over something that could have been handled without flexing. Either way they're dead to me.

 

[anotherbob]

After Fuente sort of lost the argument with a winery (Mondavi) about its use of the Opus trademark they have gotten a little touchy about the name. That is why they refer to the product as FF OpusX and not the original Opus X. Yeah, I know it is stupid, but lawyers were involved.

and fragile egos of kids that inherit what Daddy built.

 

[davidy97]

So they trademarked the letter X along with Opus... They should be suing the porn industry.

 

[dburrows]

The whole thing sounds like a temper tantrum. It's silly. Unless it is another cigar (similar in kind), it's just frivolous. All 3 parts of these names (Magnum, Opus, X) are so ubiquitous it would turn the tables on just about anything.

 

[Ghosted Tamper]

Woooooooow. Carlos Sr. must be rolling over in his grave. Yet another business changing for the worse after the kids inherited it. I've seen it more often than not.

Which is incredibly sad.. IIRC, after one of their factories burnt down (marking the umpteenth setback; seemingly typical amongst cigar manufacturers of their time), it was actually Carlito that provoked Carlos Sr. in to keeping the dream/business alive, after losing much of the drive to continue. At least, that's how the documentary went.

Pity the legal advisors believe that this is the best way to sustain the company, and that Carlito agrees. No more Fuente in my humidor .

...

In before the emoji ban!

 

[FLDRD]

Magnum Opus will be going for $50 a tin soon.

Great, I'm sure I have one with the "classic" label.

 

[renfield]

So they trademarked the letter X along with Opus... They should be suing the porn industry.

Paging Mr. Elon Musk, please report to the nearest courtesy phone...

 

[ram74]

General And Fuente In Legal Battle Over “X” | Cigar Aficionado

Another fight over the use of the letter “X” has erupted and this time it involves General Cigar Co. | Cigar Aficionado

www.cigaraficionado.com

I hope they bury Fuente! Trademark bullies like him abuse the system.

 

[ashdigger]

It’s simple. It used to go to 11, now it only goes to 10

 

[craiginthecorn]

Magnum Opus will be going for $50 a tin soon.

Yes. Clearly the new Magnum version won't be as good as the old Magnum Opus.

 

[metalheadycigarguy]

I find stuff like this stupid. If it was another cigar line that would be one thing, but it's not. Not sure how anyone would confuse a tin of pipe tobacco called Magnum Opus with a cigar called Opus X. It reminds me when McClelland had to change Blue Mountain to Balkan Blue because of some coffee company. Not sure how you can confuse coffee with tobacco, but okay.

I still have 3 tins of Magnum Opus in my cellar from 2016.