It is my (unsolicited) opinion that the popularity of aromatic blends is often overstated. I read comments and posts on threads like these that claim aromatic blends account for "90% of pipe tobacco sales". But I have been unable to find data to support this. That is not to say that these claims are wrong, but that my attempts to substantiate these figures have been, thus far, unsuccessful.
SP publishes lists on their site of the best selling blends. Best selling MacBaren blends, Best Selling Bulk Blends, Best selling tin blends, etc. And these lists are NOT dominated by aromatics.
Top 10 Best Selling MacBaren Blends
(3 of 10 are aromatics)
Top 25 Best Selling Bulk Pipe Tobaccos
(7 of 25 are aromatics)
Top 25 Best Selling Tinned Pipe Tobaccos
(3 of 25 are aromatics)
SP publishes lists on their site of the best selling blends. Best selling MacBaren blends, Best Selling Bulk Blends, Best selling tin blends, etc. And these lists are NOT dominated by aromatics.
Top 10 Best Selling MacBaren Blends
(3 of 10 are aromatics)
Top 25 Best Selling Bulk Pipe Tobaccos
(7 of 25 are aromatics)
Top 25 Best Selling Tinned Pipe Tobaccos
(3 of 25 are aromatics)