I read this three years ago, and still today, I do not understand why instant coffee, Folgers, or even gas station coffee is any less flavorful than a $7 cup at a coffeeshop. I will just feel myself blessed that I can make a cup of coffee in the microwave and enjoy it with as much relish as someone who spends big bucks on coffeeshop coffee.
When we visited Costa Rico years ago (just a vacation), we visited the coffee fields and asked the locals about what coffee they drank, and almost everyone told us that instant coffee was the more refined tasting coffee. I had to chuckle, because at the time the wife was buying into that BS about coffeeshop coffee. Surrounded by the worlds best coffee beans, and the local;s all say that instant blows the hand crafted cup of coffee out of the water. Besides, I find that Folgers and Maxwell House has way more caffeine, and what the heck other reason is there for drinking the stuff.
Our best friends used to have a coffeeshop next to our store, and we would swap out Folgers and instant for their Independent Roasters coffee occasionally to see if anyone notices. Never, ever, ever did anyone notice, even the snobs would drink their instant and talk about the fruitiness, freshness, with their pinkies out. It was hilarious.
But, for those who enjoy doing all the roasting and grinding and spending hours to make a cup, more power to you. It's good to have something that brings you pleasure.