I would generally agree with you regarding much of the canadian whiskey out there. A lot of it is distilled to be an easy drinking, lightly flavored spirit. Most of them use a combination of rye, wheat, and corn in various percentages. Lot 40 couldn't be further from that. It is 100% rye and packed with flavor. I'd recommend giving it a shot while it is still affordable. High West, an american brand, also makes some very good rye offerings, A Midwinter Night's Dram being the best of them, although they are pricier, that bottle sells for around $100 here and their flagship rye's are usually $60 or so. I think Lot 40 runs around $50, but in Canada it may be cheaper, IDK. I believe it won "Whiskey of the Year" from some respectable magazine or organization a few years back.