Where does Hamilton fit on the Swatch Family hierarchy?
Swatch is on the bottom.
Then Tissot.
And then Hamilton.
And on up with Longines
But starting with Omega, the watch has an Omega in house movement, unique to Omega, built by ETA.
Below Omega and a Swiss watch has an ETA movement, either a complete one from ETA or based on ETA parts.
All this above is based on the movement being mechanical.
If it’s a Swiss quartz it’s nearly sure to have a Swiss Rhoda movement.
$250 Quartz Tissot
Compare with the Japanese
All three big brands, Citizen, Seiko, and Orient, are independent but under the umbrella ownership of the same holding company.
At the top is the Grand Seiko. One of the finest watches on earth, movement in house made in Japan, starts at about four grand and goes to tens of thousands.
Below that, Orient Star makes only mechanical watches with in house made in Japan movements unique to Orient Star.
The Orient Star movement is a fancier version of the regular Orient, also an in house movement that only goes in an Orient, no sales to other watch companies.
$165 Orient Ray II with in house automatic Orient movement
Competition in automatic watches is brutal, for a gadget that’s really not changed since my $18 Indian refurb Citizen to any meaningful degree.
If you’d like a timepiece only, no frills, then an Invicta (based in Florida, USA) has the watch case style you like with an NH35 Seiko inside for about a hundred dollars. Odds are it will keep time with any Tissot or Hamilton or Longine and it will run ten or twenty years continuously without service, and a replacement movement is forty bucks.
There are dozens of micro brands out there making watches today, mostly using that NH35 movement.
Below that the Chinese will sell you outstandingly good watches.
It’s a jungle out there.
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