In philosophy we call this new regime "biopolitics" or "biopower." Michel Foucault had a good grasp on what was coming when he was writing in the 1970s:The aim in the long run is to dictate and control every aspect of your life.
Now that technology gives them the means to know what you consume, how you act, what you buy, and who you talk to, things are gonna move in that direction fast, too.
"A power that exerts a positive influence on life, that endeavours to administer, optimize, and multiply it, subjecting it to precise controls and comprehensive regulations."
Note that "positive" here does not mean good, but rather is opposed to simple acts of negation, such as prohibition. States today do not simply want to stop you from making certain choices, they want to make those choices for you. They will make you 'healthy.' A good little citizen, ready for decades of hard work with little to show for it at the end.