A thing to keep in mind as well is the cost of actually running a shop. if your clientele is "anyone who has the interweb", you can operate on lower margins than if you are just working the needs of your neighborhood. Not to be crass or dismissive (especially as i just got a lovely box in from the kids at 4 noggins), but it's the Walmart effect. If you want to be able to see and touch before you buy, please support your local shops if you have any. In return, they should offer as fair a price as they are able, and kill the customer service and knowledgeability side of it. If they are jackholes, let them rot,but if they are doing their part, they are not trying to screw you, just trying to make money while serving our needs.
FWIW I have had this (similar) discussion with my B&M guys, and my local comic shop guy. The B&M calls me when something cool comes in, and will hold it, the comic shop guy sets my selections aside each week, and occasionally gives me insanely good home made pickles with hot peppers. So they both get my money unless there is an insurmountable price difference.
We, as consumers, have to make the choice constantly, and hopefully with some thought put in, as to when to support local, and when to buy online.
FWIW I have had this (similar) discussion with my B&M guys, and my local comic shop guy. The B&M calls me when something cool comes in, and will hold it, the comic shop guy sets my selections aside each week, and occasionally gives me insanely good home made pickles with hot peppers. So they both get my money unless there is an insurmountable price difference.
We, as consumers, have to make the choice constantly, and hopefully with some thought put in, as to when to support local, and when to buy online.