What I find interesting is that even in the most staunchly overprotective countries, there's never a push for plain-packaging alcohol the way there is with tobacco.
In Ontario, Canada, we have all our liquor sold by the LCBO - Liquor Control Board of Ontario, which has a total monopoly and pulls in an incredible amount of revenue on top of the taxes already associated with liquor. They've done the same with marijuana now with OCS - Ontario Cannabis Stores, again pulling in incredible revenue on top of the taxes collected. I'm always surprised that they don't do the same with tobacco. With the incredible taxes associated with it, I'm not sure why the government is so eager to eliminate tobacco consumption completely over the coming years and decades.
I would be curious to see the healthcare cost : government revenue ratio of alcohol, tobacco, and marijuana separately, to see where the real economic burden lay relative to the government money it pulls in. And this ignores the associated costs of alcohol consumption with regards to non healthcare based costs, such as increased policing budgets from alcohol related crime, etc.