It has been completely and conclusively proven that fake rewards stir the competitiveness of both men and women and drive them towards behavior which would earn them more of these badges. The term used is “Gamification”
For whatever reason, I never heard of badges until this post. My three-tin orders didn't trip the app I guess. Some marketing wizard figured this would trip the male competitive urges. 'Wonder if it works. Maybe with a Platinum badge someone channels Sixten Iversson and he carves you a pipe from the great beyond.