@Davet the ranking I'm referring to is Google Search engine rankings. We live and die by the "Google Gods" and we live to serve them in the ecommerce world, particularly in pipes where we are extremely limited in what we can do for online advertising. Every once in awhile Google throws something at websites that forces them to update or drop out of search.
Think of a website like most other forms of technology, once a new version comes out the old version stops being serviced after awhile. For instance, you'd have a hard time finding someone who can repair a VCR anymore or a computer that can read a floppy disk. Websites work the same way, the nuts and bolts of them become obsolete quickly and need constant updating.
Think of a website like most other forms of technology, once a new version comes out the old version stops being serviced after awhile. For instance, you'd have a hard time finding someone who can repair a VCR anymore or a computer that can read a floppy disk. Websites work the same way, the nuts and bolts of them become obsolete quickly and need constant updating.