Shane and I did a pretty deep dive on this in this video:
Join Shane and Sykes as they discuss and experience the unique sweetness of Samuel Gawith's Full Virginia Flake Burnt Ends, available now.
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It's literally the edges of the block cut off from heat pressing. It hasn't gone through further processing, but being on the edges means that it's been processed differently from the rest of the block because it's where the tobacco is touching the hot metal. And it is distinctly different, and we think it's rather good.
But, like back meat on a turkey or (yes) burnt ends, it's the sort of thing that the guy (me in my house) in the kitchen doesn't plate nicely, but does eat with his fingers when his wife isn't looking. It's legitimately more of a project to smoke, even compared to a plug, but but it's also really tasty.