Okay, thanks for clearing that up for me. Where I was confused was, I thought the one on smokingpipes.com said "made by Mac Baren" at the top, but I was clearly mistaken.
Thanks, misterlowercase, you always go the extra mile to paint the picture for us, and paint the picture you do!
Thanks for the compliment, the painterly definition is much more appealing than the overly obsessed nerd maniac description!
Your question was a good one, and it may be interesting to look at the case of 3 Nuns since it still carries a makers name who died out over a century ago.
When the S. Mitchell branch of Imperial Tobacco bought out Bell they decided to continue using the name associated with the blend because otherwise consumers may have been disgruntled or outraged - 3N had established itself as a high quality product and had earned the consumers confidence, and there's really no good reason to possibly upset the consumers goodwill, so the safe bet is to use the already established name.
This is what they now call "residual goodwill" and it is a strong force to be reckoned with.
here's a good short read on the topic:
http://www.brinksgilson.com/files/wtrgilsonzombie2011_2.pdf
In the case of Ogden's, there is already a built-in popularity (especially in the UK) among consumers who have positive associations with the name and the brand, having grown up with it and in many cases remembering all the massive advertising surrounding it as well, so "ogden's" becomes an avatar of sorts, not the actual thing but a simulacrum, which nonetheless aids to maintain a certain spot in the marketplace.
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