Been keeping the pouch of SWRA I bought in my car. It's my go to when the whatever I've been smoking goes out and I need a refill, but a lot of days I start my mornings with it. It's fantastic right from the pouch, even though it feels wet, like CB, but it's great, makes me smell great, makes the car smell good. I really like it.
That being said, I think one reason that the OTC's still get a lot of love, is obviously the older crowd grew to love one of them or the other because it's all that existed at one time. To still smoke and love it now for some I'm sure is habit and a love for it born out of smoking it for so long. Hard to break away or fix something that ain't broke.
Then you have guys that love it for what it is, quick lighting, easily smoked, filled from the pouch immediately following the purchase. I mean why not? If you're on the road and run out of that special blend that you got from a guy that knows a guy that lives with his girlfriend who's brother got you the score of a lifetime on and need a replacement, then you can pick up that pouch of SWRA and fire it up as soon as you get to your car without having to break out the leather tobacco mat and cut something up and let it dry before stuffing it in your bowl.
The OTC's are just as much a grab'n'go tobacco to fill a quick void as they are real staples. I can easily see SWRA being in my rotation....if I had one...as it stands I smoke it when I want it, which is currently every morning on my drive in to the office with a tall cup of coffee.