I recall a time when pipe smoking was welcome in public, cafes, pubs, TV ( no talk show w/o at least one pipe smoker), Movies etc. Celebs and politicians were seen smoking pipe. I talk about the mid 1960s onwards. At that time ‘Stanwell' started a big successful advertising campaign in the German speaking area of Europe. The short slogan was soon known everywhere and became a countless times repeated phrase among the contemporaries.