I would think (just MY thoughts, not backed by facts or statistics) the vast majority of smokers - cigarettes, pipes, cigars - just smoke. Without too much thought on what, and the why of what they do.
The members on the Forums are here because pipes and tobacco are an interest (I daren't use the word "hobby") that we enjoy discussing and expanding our knowledge. We would represent less than 0.0001% of smokers.
I have a few wine loving friends and we tend to open some of our best bottles for one another because the visceral enjoyment is vastly enhanced (IMO) by the discussion of the wine in the glass before us.
But the vast majority of wine drinkers would laugh at what we do and call that "wine wankerism". ?