Indeed they have.
How serious are they? They are contacting qualified people wherever they find them for technical feedback about
exactly how to up their game.
Not in trivial ways, either. SP's one-time general manager Joshua Burgess---who has since been put in charge of the entirety of Peterson's---went into considerable depth with me this past Spring about several production-related issues.
NOT about how to do things faster and easier, but how to do them
BETTER.
The word "impressed" comes to me rarely these days, but impressed I definitely was. Josh is very bright, knows exactly what matters and what doesn't, and drawing straight lines between points to get things done appears to be his specialty. Notably, his desire to accomplish that while respecting & retaining the values of the company in historical terms was equally important.
From what I've seen, the 21st century having not been kind to the PipeWorld has simply been taken as a challenge by the people at Peterson's and revved them up, not discouraged them.
Go Pete.
And Go Sikes!