Pop is what it is, regardless of generation. Each generation just has its own sound, you like it or you don’t.
Bands have been pulling Melody from previous generations as well for decades. The practice is much older than me.
There are also some good cases for the loss of dynamic range, sad as that may be. I spent a number of years with hard RMS requirements for the deliverables I worked on. I think LUFS have mostly replaced that, but all the same, it does provide a standardized listening consistency to the end user especially around various broadcast and streaming platforms. One program won’t blow your ears out because the prior was so dynamic you cranked it to hear. A lot of that has driven over processing and compression habits over the past few decades, fortunately and unfortunately. If you want your program distributed on most platforms, you’ll have specific LUFS targets to hit.